About me
I’m a freelance web developer from Portsmouth
I’m Jo Loveridge and I’m based in Portsmouth/Southsea in the UK which has a fantastic creative scene. I’m a huge advocate for freelance/home working life and love being involved in my local creative community - so much so I set up Portsmouth Freelancers Meet. In 2020 I won the Sweet FA Freelancer of the Year award for my project Supportsmouth.


Where it all began
My passion for building websites was sparked when I discovered Geocities back in 2001 (yes, I'm that old).
Once I found there was more to life than gifs of twinkling stars and spinning welcome signs, I moved onto MS FrontPage where I started building websites using tables. My first success was a popular fan website dedicated to the TV show Bottom, which had people from around the world submitting their own content, something I was very proud of as a 16-year-old.
Starting my own company
I went to University and left with a degree in film production and media studies, but never stopped building websites. After University, I set up my company Starboard Media Ltd which did both film work and development. I had my first ever office at Port 57 and spent a lot of time filming amazing conferences and events for companies like Microsoft and Re:develop.
After a few years of doing both film and web, I found my focus as a front-end developer. Since then, I’ve been freelancing for agencies but also take on individual clients and full website projects. My mix of front-end skills and design knowledge gives me a unique perspective on UX and accessibility.

Not just a coder
Whilst I enjoy working from home, I also like to get out and see friendly faces. In 2010, I started a monthly networking group called Portsmouth Freelancers Meet. I’ve also successfully run five PubHack events—my own brand of hackathon set in a pub.



Outside of work
I have three cats (Joel, Charlie, and Lyra) who like to “help” around the office and are often featured in my social media photos. I also foster cats for a local charity, who tend to live in my office and join my video calls!
A passion for travel
Since meeting my husband in 2017, we’ve visited 15 countries and counting! I document my travels in my blog.


Hire me.
I am currently available to take on new projects! You can get in touch via email or phone.