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Complete Accommodation

Helping a growing holiday business rebrand and scale with a flexible, conversion-focused website.

My Role.

UX Designer, Web Designer & Developer.

I led the design and development of a new WordPress site for Complete Accommodation. This included research and wireframes, to build and launch. I worked closely with the wider team to ensure a smooth transition from their previous brand and site.

Collaborators.

  • Chris R - Backend Developer
  • Jackson Willis - Front-end Developer
  • Christian Scanlan - SEO Consultant
  • Keith Sandys - SEO Consultant

What I did.

  • Conducted user interviews and created personas
  • Developed user stories to guide content and structure
  • Designed wireframes and high-fidelity UI mockups
  • Built a custom WordPress theme with accessible front-end code
  • Integrated JavaScript-based features for interactivity
  • Ongoing UX improvements and feature development post-launch

Tools.

  • Figma
  • WordPress
  • ACF
  • Content Migration
  • HTML5 & CSS3
  • SuperControl API

Check it out:

Visit Complete Accommodation

About this project.

Complete Accommodation is one of the projects I’m most proud of. I’m a big traveller – I spend a lot of time window shopping on holiday home websites, so I was extremely excited to get to work on this! They were formally called Complete Holiday Homes, and came to me back in 2020 with their new brand; Complete Accommodation. They wanted to redesign and build the website with the new brand in mind. The reasoning behind the move was because they wanted not just to focus on holiday lettings, but to include a bigger focus on serviced accommodation; which was their sole business during the pandemic.

For this project I conducted interviews with several different types of travellers – dog owners, families, couples, solo travellers and business people. From that I produced user personas, as well as user stories that informed the content and structure of the website. Once we had a set of requirements, I then went on to produce the wireframes and design, and then moved onto the build. The previous website was built using WordPress so it made sense to continue with that as the client was very familiar.

Because their name and brand had changed, I also included an SEO specialist as part of the team so we could ensure they retained their google rankings and so that customers wouldn’t get lost trying to find the new site.

Complete Accommodation are already expanding and adding more properties, as well as taking bookings way into the following year. I receive regular updates from the client about the success of the new site, as well as continually adding new features and tweaking the user experience. It was an absolute pleasure working with the staff at Complete, and I’m very proud to feel a part of their team!

Project Showcase.

User Personas formed a huge part of my research

Testimonials

“In the 15 odd years since we started the holiday accommodation side of our business we have had 3 websites and 3 different web designers and like any good relationship when you get it right you know you have got it right and now would not consider going anywhere else. Jo is great to work with, very professional but equally as approachable and has the patience of a saint!  We had a fair idea of some of what we wanted but also not sure how it would look and work and Jo steadily steered us through what would work well and what would not and certainly won over our confidence.

The website has been a huge success with loads of super positive feedback and Jo and her team are certainly people whom we can recommend, so much so we’ve commissioned her for our next project. Thanks again Jo!”

– Ken White, Complete Accommodation

“Whilst I am writing I would just like to say what a professional website you have and the detail of your property listings is excellent.  The floorplan and video included in the listing are brilliantly helpful!  I am lucky enough to book probably 6 weekend breaks each year with various groups of friends. I am the party leader in all those groups and the one who spends hours hunting for suitable accommodation.

I can’t stress enough how helpful the information you include on your listing is, and how very well presented it all is.  So a huge thank you to your team!  Complete Accommodation will definitely be my go-to business for future holiday accommodation – I just wish I had found you sooner! We are all very much looking forward to our stay later this year.”

– Complete Accommodation Customer, 2025