Hello, I'm Jo Loveridge.

A freelance front-end developer from Portsmouth, UK

Based in the South Coast of the UK, I mostly work with agencies and fellow freelancers who need their web designs built. I’m a huge fan of good old fashioned HTML & CSS, and I’m also a specialist in WordPress development.

I'm available - hire me! Some of my work
Photo of me

What I do.


I build custom themes from scratch, as well as working on existing WordPress sites.

  • Custom theme development
  • ACF (Advanced Custom Fields)
  • ACF Flexible content
  • Gutenberg
  • Gutenberg + ACF
  • Visual editors using Gutenberg + ACF
  • Woocommerce
  • Documentation Writing
  • Website Healthchecks
  • Code Audits


I specialise in writing good, clean, semantic HTML and CSS, as well as being an expert in WordPress. But that’s not all I can do:

  • HTML
  • CSS
  • Scss
  • BEM
  • Accessibility
  • Responsive
  • Gulp / Webpack
  • Git
  • Responsive HTML Emails
  • jQuery
  • Tailwind


As a developer (who also designs) I’m well versed with most of the popular design programmes:

  • Figma
  • Sketch
  • Adobe Xd
  • Photoshop
  • Indesign
  • Illustrator
  • InVision


I work remotely, with occasional visits to client offices, and have been doing so successfully since 2008. I am well versed in a variety of project management & communication tools.

  • Slack
  • Clickup
  • Trello
  • Basecamp
  • Teamwork
  • Teams
  • Zoom / Google Meet
  • Jira
  • Asana
  • Miro
  • Toggl

Who I work with.

I’ve had the absolute pleasure of working with each and every one of these fantastic companies over the years.

Some of my work.

Most of my work is for agencies, so to request more examples of projects please get in touch.

Portsmouth Freelancers Meet

Personal project: Networking event

Portsmouth Freelancers Meet is a casual monthly networking evening that I started in 2010.

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Personal Project: Website, community project

This project was a response to the increasing worries faced by local businesses during the COVID-19 pandemic. It's a catalogue of local businesses and how they were operating during the pandemic.

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The Global Plastics Policy Centre

Client Project: Web Design & Development

The GPPC is a huge research project by Revolution Plastics at Portsmouth University, who are reviewing dozens of plastic policies around the world to find out their effectiveness.

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Complete Accommodation

Client Project: Web Design & Development

Superior quality holiday homes & services accommodation based with properties all over Hampshire.

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Hire me.

I am currently available to take on new projects! You can get in touch via email or phone.

+44 (0)7788 563 938 Email Me