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Exposure Analytics

Refreshing the online presence of a leading tech company with clarity and confidence.

My Role.

UX Designer & Developer

I was responsible for leading the UX and development of a refreshed marketing site for Exposure Analytics. This included research and wireframes, and then front-end build and WordPress integration. I also supported the content strategy and designed printed collateral for the brand.

Collaborators.

  • Charlotte Simonsen - Illustrator

What I did.

  • Conducted user research and created wireframes
  • Developed a custom WordPress theme using ACF and Gutenberg
  • Integrated third-party APIs
  • Delivered bespoke UX and responsive UI design
  • Supported content planning and structure
  • Designed a matching business card for launch
  • Designed a brochure & instruction manuals

Tools.

  • Figma
  • WordPress
  • ACF
  • HTML5
  • CSS3
  • Javascript
  • CSS & SVG Animations
  • Affinity Publisher

Check it out:

Visit Exposure

About this project.

Exposure Analytics are pioneers in event tracking technology, but their old website wasn’t doing their platform justice. I led the full redesign and development, helping shift the focus from hardware and features to real-world outcomes and client benefits.

Working closely with their team, I restructured the content, modernised the design, and brought the new brand direction to life using WordPress, ACF, and custom API integrations – including live site stats pulled directly from their platform. The result is a bold, user-focused site that’s already driving more traffic, leads, and engagement.

Exposure - Figma Prototype demonstration

Project Showcase.

Exposure Analytics Home Page
Screenshot of the about page showing the live stats
Live statistics on the website update by the second

Testimonial.

“We had the pleasure of working with Jo Loveridge on the development of our new website, and we couldn’t be happier with the results. From start to finish, Jo demonstrated exceptional creativity, professionalism, and attention to detail. She took the time to understand our business and vision, translating it into a website that not only looks fantastic but also functions seamlessly.

The new site has exceeded our expectations, both aesthetically and in terms of performance. It perfectly represents our brand and has already received excellent feedback from our clients and partners. Jo made the entire process smooth and stress free, providing clear communication and expert guidance throughout.

I would highly recommend Jo to anyone looking to elevate their online presence. Her work has made a tangible difference to our business, and we are truly grateful for her expertise and dedication.”

– Rob Murdoch, Exposure Analytics