My Role.
Web Developer.
I was brought on to develop a clean, flexible marketing site for Impact Reporting. Working from supplied wireframes and designs, I handled the front-end build and created a fully custom WordPress theme with flexible content blocks to give the client full control over page layouts.
Collaborators.
- Daisy Petley - Designer
What I did.
About this project.
Impact Reporting needed to roll out a full site redesign without disrupting their existing WordPress setup: a complex, content-heavy site built with ACF Flexible Content. I worked closely with their design team to develop a brand-new custom theme that respected their existing structure, preserved SEO, and kept the CMS editing experience familiar for their internal team.
The result was a refreshed, future-friendly site with 40+ modular content blocks, performance and accessibility optimisations, and new flexible templates. All delivered without downtime or content migration headaches.
Project Showcase.



Testimonial
“Jo and I have worked together for over a year now on two new WordPress websites that were fairly complex and required things like custom pricing pages, search functionality, embedding of product tours and new branding. No request was too big or too small for Jo, she was always helpful in finding us the best solution and she was all around Ahhh-mazing!”
– Nil Khalifa, Impact Reporting